This article will explain how to create a YouTube marketing plan for your company. We will start with an introduction to YouTube Marketing, and then we will go through the steps to creating a marketing plan for your YouTube channel.
Why You Should and How to Create a YouTube Marketing Plan
It’s not worth creating a channel unless you have some plan for how you intend to use it. One of the most common mistakes is for people to set up a YouTube channel without any marketing goals or strategy. It is especially true when that channel is just a hobby. Still, it can be equally damaging for businesses without an idea of what you want your first YouTube channel to be. You’re likely not going to be able to create the appropriate content (or even figure out what it is that your audience likes). So let’s talk about creating a YouTube marketing plan, and then we’ll talk about creating content specific to your channel.
Creating a YouTube Channel Marketing Plan
What should your YouTube marketing plan look like? Typically, this will consist of:
– Creating content specifically for your niche (or completely unrelated).
– Creating content that will resonate with your existing audience and make them feel like they are part of something bigger than themselves.
– Tagging specific audiences to drive traffic back towards them.
– Collaborating with other creators with similar interests (to drive further traffic back towards them).
– Optimizing videos and making sure they are good quality and engaging.
Your goal should be two things:
1) To build some brand awareness.
2) To generate revenue.
The first step here should be getting familiar with the platform – the channels, users, etc. – that may be relevant in your niche. Once it finishes, you can develop content based on these considerations and objectives. For example, if you were creating video tutorials on how to stand up for yourself, that might include topics such as “How I Got Myself Into A Tough Situation” or “How I Became An Uber Driver.” You can also target specific audiences by using tags like “women looking for men in LA” or “women looking for men over 50 years old”. Both of these examples would involve tagging specific users in an effort either to drive traffic back towards those users or otherwise encourage more engagement from them.
YouTube Channels and Video Types
In this post, I’ll try to clear a lot of it up and show you how to create your very own YouTube channel (if you decide to create one). It isn’t the How to make a YouTube channel where I talk about how much money it will take to make $100k/year. It is more about how to create something that people want, something that generates revenue for you.
It would be awesome if the process were simple enough for anyone, but it can be tricky, even for someone with good experience and skills.
Here’s what I recommend:
1.) Get yourself some equipment now.
You can buy all kinds of stuff on the market, but if you want quality equipment, get yourself a camera and a microphone. If you have these two things, your channel will be ready before you need it!
2.) Get yourself an audience.
Set up your channel so that people who like what your channel is about to visit it regularly. Start with something simple like a YouTube page or blog (it doesn’t have to be fancy). It doesn’t have any formality or reason people should see it or visit it regularly — just enough to get them on board.
You can build upon this. If people don’t know who you are, they won’t follow your channel; if they know who you are, they might start following one another and watching them and following their accounts to keep track. If no one heeds your account, then no one will know what it is about, and thus no one will add anything valuable there – and that makes sense because nobody wants to waste their time! People love knowledge sharing too!
3.) Get friends.
Your audience needs friends for them to stay interested in what your business does. Start connecting with people right away by inviting them into your email list(s) or social network(s) (Facebook & Twitter). Then build an email list. The longer someone stays on those networks, the more likely they will continue interacting with you through those platforms and visits from others.
Creating a YouTube Channel-Specific Tactic
There are many ways to become known on YouTube, but the most popular way is to create a channel. Channels are just videos that you upload to your YouTube page, and they will appear in your top-most search results (not all channels can).
To create a channel, you need to start by uploading some videos.
1. Choosing the videos that you want people to see. It’s crucial to select videos that people will find entertaining and engaging.
2. Select the channel name for your channel. It should be easy: to make it catchy, memorable, and descriptive.
3. Choose the type of video you want people to watch on your channel: music, comedy, gaming (e.g., gaming videos), etc.
4. Upload some content using one of these three “tags”: [youtube], [youtubemobile] |[youtube:mobile] |[youtubemobile:mobile]
5. let us know what subcategories you want your channel under (e.g., sports). Your new tag should look like this: [youtubemobile]. Now press “Upload”!
You currently have a YouTube account.
The first step in creating a YouTube channel-specific tactic is setting out a well-thought-out strategy. It may be something as simple as pointing to the channel you want to develop and highlighting the features it will offer or as elaborate as a full breakdown of your plan for growing your channel or your product. This post aims to provide you with an example of how one can create such a plan and demonstrate its benefits.
Creating a YouTube marketing plan involves putting together some basic info on your channel and putting it on YouTube. Instead, you need to identify:
• Goals: What do you want? How much are you willing to spend? What metrics are you looking for? What are the risks and rewards associated with each?
• Sequence: How will you build up your audience over time? Will it be by making new videos or posting existing ones, or is your strategy based on keeping people engaged in their current feed for extended periods?
• Strategy: How will you encourage people to subscribe to your channel and take action on it (such as watching more videos)?
• Structure & Channel-Specific Tactic Implementation: What tools will achieve these goals (e.g., videos, text posts, etc.)? Will one person create them all, or many people, or both?
I’d always like to hear what YOU think about creating this kind of plan. Feel free to leave comments below 🙂